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Naturewatch Foundation has a long-standing boycott of L'Oréal due to its continued use of animal testing for cosmetics. The French multinational uses ingredients that have been tested on animals, despite public statements to the contrary. It has also been criticised for lobbying against an EU ban on animal testing for cosmetics.

In 2003, L'Oréal was also reported to be part of the European Federation for Cosmetics Ingredients, a coalition of 70 European cosmetics companies. The organisation launched a legal challenge in the European Courts against the EU's ban on animal testing for cosmetics. 

Naturewatch Foundation has organised protests and other actions against L'Oréal. In 2017, it lifted its boycott call against The Body Shop, a former subsidiary of L'Oréal, after the company was purchased by Natura. Natura responded to Naturewatch Foundation's calls for a rigorous and transparent animal testing policy and has now been endorsed as a cruelty-free brand. However, the campaign against L'Oréal continues.

In December 2021, Naturewatch Foundation told us that Natura & Co purchased an arm of Avon in early 2020. They have not been able to reconfirm the animal testing policy for all of Natura & Co brands and therefore at the current time, we have not renewed their endorsement in the Compassionate Shopping Guide. 

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Date boycott started