We reported in October that Traidcraft, the Fairtrade pioneers founded in the 1970's, were potentially to cease trading by the end of 2018 unless a solution could be found.
We have now received an update that from 2019 there will be a new slimmed-down version of Traidcraft, focused more on the fair trade food products that have scored so well in our product guides.
The plan came forward during a legal consultation process. It was written by a group of staff, supported by external advisers, and influenced by hundreds of well-wishers who offered ideas.
At its heart is an aspiration to make transparent the costs, prices and profits involved in every Traidcraft product it sells, which carries on the fair trade tradition of challenging and disrupting the market.
CEO Robin Roth said: “We want our members to be co-conspirators in changing how trade is understood and practiced. We want to tell consumers who gets what from the Traidcraft products they buy. We want to annoy and irritate those who profit unduly through the non-transparency of their trading activities. We will cause good trouble, just as those six fair trade pioneers who started Traidcraft did back in 1979.”