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Campaigning against period poverty

Amika George is a 19-year-old student and founder of FreePeriods. She tells us more about her work to raise awareness and campaign for action on period poverty.

Two years ago, I was 17 and doing my A-Levels when I read that a charity that sends period products to Kenya was asked to divert supplies to a school in Leeds.

Girls were missing school because they were too poor to afford menstrual products, and teachers, having noticed a pattern of absences, quickly recognised that intervention was needed.

What emerged in the following days was news that this wasn’t confined to Leeds, it was happening all around the country, and hundreds of schoolgirls were compromising their education and falling behind in their learning, all because they were too poor to buy menstrual products.

Everyone was shocked and disgusted that period poverty was happening in the UK, but I was angry. 

I was angry that the government hadn’t even acknowledged it. I was angry that, in the days that followed, the Education Minister, Justine Greening, refused to answer a question in Parliament about it, and I was angry that the plight of these girls, my age or younger, were being ignored as if they didn’t matter.

They did matter. I decided to start a campaign to lobby the government to provide free menstrual products in schools. I called it FreePeriods and started contacting MPs, media, schools, teachers, whoever would listen. I started giving talks, writing in newspapers, organised a protest, met up with MPs in Westminster, and did everything I could do to raise awareness of period poverty.

I started getting emails from girls who would tell me desperately sad accounts of how period poverty was affecting their lives; some of their parents had to choose between feeding their kids or staying warm, and some would tell me how they wouldn’t even ask their parents for money for pads. They knew there wouldn’t be any and they just didn’t want their parents to feel terrible by saying no.

Some would comb every inch of the house searching for pennies to pull together to buy a packet of pads, most often without any luck, sometimes relying on friends or teachers, sometimes not telling anyone and just staying at home instead of going to lessons.

This is the reality, and this is happening on our doorsteps. As a society, we should be ashamed. One in ten girls cannot afford menstrual products, 12% have admitted to making their own, and 6% of parents confessed to stealing them for their daughters.

The UN Declaration of Human Rights says that the right to an education is one of our fundamental human rights. Our periods should never be a barrier to accessing that right.

With the government’s Spring Statement pledge to end period poverty in schools by providing free menstrual products in all secondary schools and colleges in the UK from Spring 2020, that should never, ever happen again. In April, that pledge was extended to primary schools.

Other initiatives

A number of brands in our guide to sanitary products discuss the issue of period poverty in blog posts.

  • The company Hey Girls was set up specifically to help reduce period poverty with its ‘Buy One, Give One’ scheme. For every pack of menstrual products you buy, Hey Girls gives one to women or girls who struggle to afford them. So far the company has given away well over three million packs.
  • Bloody Good Period provides menstrual products to asylum drop-in centres and aims to start providing to food banks as well. Find out more at
  • The Red Box Project provides period supplies to schools, including pads and tampons but also spare tights and pants. Find out more at
  • Action Aid campaigns to end period poverty around the world. You can donate to projects such as helping local women learn how to make safe, re-usable sanitary pads, and then distributing them for free to girls at school –
  • Freedom4girls – “The funds you donate will go towards the supply of disposable sanitary pads, mooncups, as well as washable reusable sanitary packs for schools and women’s agencies in the UK as well as worldwide” –

Cartoon image: pink money tampon hashtag free periods

The Tampon Tax

The now infamous tampon tax is the 5% value-added-tax levied on menstrual products because they are classified as ‘luxury, non-essential items’.

In 2015 there was a widespread campaign to end the tampon tax, with 32,000 people signing a petition for parliament. While the proposal to scrap the tax got through parliament, the government has not yet been able to get it through the EU (the tax exists under EU laws).

In the meantime, the government promised to use the tampon tax to support women’s charities and services. This was somewhat controversial as, in light of huge cuts, it was felt that women shouldn’t have to pay for crucial services through their periods. The government now also seems to be falling short of that promise, as this year only one of the ten organisations chosen to share the £15 million tampon tax funds was dedicated to providing services to women.

There is now agreement from the EU to drop the tax, but not until January 2022 at the earliest. MP Paula Sherrif has confirmed a deal with a number of major retailers to ensure that they will drop their prices accordingly rather than pocketing the 5% that will no longer be going on tax.

Co-op, Tesco and Waitrose have already dropped their prices by 5% in order to cover the cost of the tampon tax on behalf of their consumers.

You can, of course, avoid the tampon tax by choosing to buy reusable products. Find out more in our guide to sanitary products.

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