Greenwashing tactics are widely used within the beauty sector; tricking customers into believing those lengthy ingredients lists are full of ‘natural,’ ‘sustainably sourced’ and organic ingredients.
For example, the term ‘natural’ is widely used in beauty marketing despite it currently having no legal protection apart from trading regulations stipulating that any claim must be capable of substantiation and must not be misleading. And, unlike organic food, there is no specific legislation that requires a beauty product described or labelled as ‘organic’ to be certified.
Given this context, certification schemes offer the best option for making sure you’re not being taken for a green beauty ride. We have therefore given certified organic products an extra Product Sustainability mark on the score tables. (Look for the [O] next to the brand names).
The following standards guarantee that products bought actually use a certain percentage of organic and/or natural ingredients: