Unlike organic food, there is no specific legislation that requires a beauty product labelled as ‘organic’ to be certified. This means that anyone can make an organic claim, no matter how the product was made or how much organic material it actually contains. A company can label or name a beauty product ‘organic’ even if it only contains 1% organic ingredients.
And the description ‘natural’ has no legal protection at all, apart from trading regulations which mean that any claim must be capable of substantiation and must not be misleading.
Until such time as organic and natural claims around beauty products can be regulated as they should be, your best bet is to look for certification schemes, to make sure you’re not being taken for a ride.
We have given certified organic products an extra Product Sustainability mark on the score table.
They are indicated on the score table by [O] next to the brand name.