Skip to main content

Q&A: Reform Radio on their Earth Day broadcast — bringing music and climate awareness together

Reform Radio are a radio station that aims to address youth unemployment. They are currently hosting an all-day broadcast to connect music with climate action.

Tell us a bit about Reform Radio.

Reform Radio is a multi award winning online station using the engagement of music and radio to work with young people looking for employment.

Reform Radio is broadcasting the best in music, arts and culture from Manchester to the world and uses the framework of an online station to support young adults into employment.

We’re a not-for-profit company that delivers employment and creative workshops and traineeships alongside genuine opportunities to develop and practice new skills within our industry standard radio station, arts organisation and production company

Why did you decide to do this Earth Day broadcast?

Last year we decided to organise a 24 hour special broadcast for Earth Day to connect people and countries around the globe, especially after the pandemic made everyone feel so isolated. The response to that event was overwhelming and we realised the strength of people's voices coming together.

We want to build off last year's efforts of connecting international artists and their sounds, and take this a step further by providing our platform for people to express their thoughts on climate change as well as share their practise with the listeners directly.

Could you tell us about what's happening on your Earth Day broadcast and what the highlights will be?

Starting from Midnight on Wednesday 22 April 2021, 24 international DJs and artists will be airing hour-long shows. We selected artists that are connected by a passion for the environment, ecology and the climate movement from the perspective of music and the countries they are representing.

The 24 hour stream will take listeners around the world, from Japan to Columbia, passing by Morocco and Armenia, with a number of shows focusing on topics revolving around nature, our planet and also showcasing the music and talent of the countries the artists represent.

Each artist has also been asked to document their localities in video form and voice their thoughts and actions linked to climate change. These videos are being shared on our socials each hour as shows go live.

 What got Reform Radio interested in the climate and what brought the organisation to this point?

Our aim is to make steps toward a better world and we are passionate about preserving our planet and making it better for future generations.

We are proud to be prioritising sustainability and the environment and are currently working towards being a carbon neutral radio broadcaster.

What role do you think media and arts can and should play in tackling the ecological crisis?

Media & arts are part of our education. We learn, understand, make our opinions using the tools that arts & media put in front of us. Many subjects are left behind by politics and avoided by our economy, while we have more & more information to share about the state of our planet.

Everyone needs to know that we're collectively behaving badly, but they also need to know that they can change their habits. At Reform we are passionate about art as a powerful way to convey that message.

Reform Radio's Earth Day broadcast features 24 artists from different countries around the world. The broadcast started at midnight last night, and will continue to air until midnight tonight.

Head to the Reform Radio website to have a listen.

Free Issue

Sign up now to our email newsletter for a free digital copy of Ethical Consumer magazine.

Sign up now for our email newsletter