Pressure is now mounting for other companies to follow suit with Opticron and Viking Optical’s and take a stand against the promotion of hunting.
Company links to hunting
Of the thirty companies that were examined in the Shooting Wildlife II report, 83% of them had some link to hunting. Many companies were found to advertise to hunters. Some extended their support to sponsorship of hunting organisations and events, employment of ‘pro hunter’ professional staff. Other companies even went a step further and ran ‘training academies’ on the use of optics for hunting sports.
Happily for us, it seems that there is a market advantage for those companies that are prepared to take an ethical stance. Like Viking Optical, Opticron says that it has responded to a conversation that is developing around optics companies and their hunting stance. The company announced that it had removed all mention of hunting from its website, after an earlier edition of the report was puiblished in 2016.
"In the months following the publication of the first Shooting Wildlife report, a number of consumers told us and our retail partners that they had made decisions to change their optics supplier to Opticron as a direct result of the findings of the report,” the company has said.
In 2016, Opticron was found to have weak links to hunting compared to some other companies looked at in the report. “This reinforced the company's decades long commitment to developing products for wildlife watchers and to supporting conservation organisations whose work enables those people to enjoy their hobby.”