Our Work

We work with a variety of businesses, NGO’s and charities to help ensure that ethics are embedded within their organisations and drive all aspects of their work.

Our most recent and ongoing work includes:

Ethical Consumer Markets Report

The Ethical Consumer Markets Report has been acting as an important barometer of UK spending since 1999. We track sales data across a wide range of consumer sectors.

The report is trusted and used by businesses, academics and the UK Government.

graph: ethical spending the in the UK to 2017

Lush Prize for Alternatives to Animal Testing

High street cosmetics brand Lush wanted to find an innovative and effective way of campaigning on the issue of animal rights in the cosmetics sector and rewarding those who are working to end it.

We helped them find a way to do this.

The result is the Lush Prize, a collaboration between Ethical Consumer and Lush Cosmetics. It is a £250,000 annual fund to reward groups or individuals working in the field of cruelty-free scientific research, awareness raising and lobbying.

The Prize combines the research and campaigning skills of Ethical Consumer and the passion and resources of Lush staff and is the biggest prize in the non-animal testing sector.

Fair Tax Mark

In 2014 we joined forces with Tax Research UK to find a way of further the fair tax agenda around corporation tax and tax avoidance.

After some discussion we decided that the most constructive and positive way of promoting this would be to establish an accreditation scheme that could reward companies that were paying a fair amount of tax – the Fair Tax Mark was born.

Ethical Consumer helps with business administration and three Ethical Consumer directors sit on the Fair Tax Mark's board.

fair tax map

Guide to Sports Optics

In 2015 we were commissioned to explore the sport optics industry. Our funders wanted to look at the tension between the fact that companies that sell binoculars, spotting scopes and monoculars, are used by many keen birders and wildlife watchers as well as those involved in the hunting industry.

This was part of the funders' wider campaign to save the endangered Hen Harrier, and the research helped to generate coverage, galvanise support and apply pressure in related consumer markets.

NFU report

In 2016 we were commissioned to look into the National Union of Farmers to see the impact they had on the natural environment, particularly around the badger cull.

We found that the organisation was less like a union and more like a corporate lobby group.

The report has helped campaigns combat the power of the NFU by putting their views into a new context, changing the way people see and react to the NFU.

The Lush Spring Prize

After the success of the Lush Prize for animal testing we were commissioned to run a similar project aimed at those who are working towards environmental and social regeneration.

The first prize ceremony took place in May 2017.

Other projects have included:

  • Research into the UK advertising spend on meat promotion for the Vegetarian Society for promoting National Vegetarian Week.
  • Review of Labour Conditions in the Supply Chain of European Clothing Retailers for International Consumer Research & Testing (ICRT).
  • Horizon Scanning NGO Campaign Trends for The Co-operative Group’s “Customers’ Who Care”.
  • Benchmarking of UK banks after the financial crash in 2008 for the Move Your Money campaign.
  • Review of Ethical Issues in the Cotton Industry, a comprehensive study for the ICRT.
  • Benchmarking of consumer facing brands and their use of palm oil for the Rainforest Foundation.
  • Transparency benchmarking of clothing UK retailers for the Fashion Revolution campaign.

Current and former clients include:

research and consultancy clients