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The Boycott Puma campaign was launched by Palestinian athletes in 2018 after 200 Palestinian sports clubs sent a letter to the company urging it to end its sponsorship of the Israel Football Association (IFA). The IFA includes teams based in illegal Israeli settlements on Palestinian territories. 

According to the BDS National Committee, "In a major BDS win in December 2023, PUMA leaked news to the media that it will not be renewing its IFA contract when it expires in December 2024. Until then, it is still complicit, so we continue to #BoycottPUMA until it finally ends its complicity in apartheid."

View our list of ethical alternative brands to Puma.

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Date boycott started