A day of action was held in protest against Puma’s sponsorship of the Israel Football Association (IFA), which includes teams located in illegal Israeli settlements. 50 actions took place across 20 countries at the end of October.
The #BoycottPuma campaign was launched by Palestinian athletes in 2018 after 200 Palestinian sports clubs sent a letter to the company urging it to end its sponsorship.
Actions included protests at Puma shops and matches and a ‘subvertising’ campaign on the London underground calling for a boycott.
This follows Adidas announcing in July 2019 that it would no longer be sponsoring the IFA, following an international campaign and a petition of over 16,000 signatures.
The UN’s special adviser on sport for development and peace, and several human rights organisations, have previously called on Fifa to ban the six settlement teams.
The campaign also highlights the abusive treatment of Palestinian footballers, who it says are routinely attacked, imprisoned and killed, and denied freedom of movement and the right to attend matches.