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Ethical alternatives: brands to buy from if you boycott Israeli apartheid

Boycotting brands that are complicit in Palestinian human rights violations is a powerful form of consumer activism, but how ethical is the product you buy instead?

“At least do us no harm”, says founder of the Palestinian Boycott, Divestment and Sanctions (BDS) movement, Omar Barghouti. Part of what he means by this is for everyone to stop making purchases from or investing in companies that actively support Palestinian human rights abuses.

But even if we switch to a brand that isn’t complicit in apartheid, it may be complicit in other types of harm to people, the planet, and other animals.

For this article, we've used recommendations from our ethical shopping guides to enable people to find alternatives to boycotted brands that are a little, or a lot, more ethical than competitors in their sector. For our guides we analyse company performance against issues such as climate, workers’ rights, animal rights, tax conduct, excessive directors’ pay and more.

The boycotted brands we’ve found alternatives to – and why

We chosen a select number of boycotted brands to find alternatives to, but there are dozens more that could have been explored.

The leading authority on brands to boycott in support of Palestine is the Boycott, Divestment and Sanctions (BDS) National Committee, otherwise known as the BNC. The BNC is a coalition of Palestinian organisations which since 2005 has led impactful boycott campaigns against complicit brands, and it sits at the centre of the global BDS movement.

We prioritised providing alternatives to brands that: 

  • the BNC is targeting
  • are relevant to UK-based consumers
  • operate in sectors we have researched for shopping guides at Ethical Consumer.

Brands that support Palestine

It's rare for big brands to actively support Palestine. Brands that support Palestine vocally are more likely to be small companies. If you want to support businesses that have a strong stance in support of Palestine, you could buy from Zaytoun or the Palestine Solidarity Campaign shop, or subscribe to Ethical Consumer to help fund our research.

In this article, some of the alternative brands we suggest might still be connected to Israeli apartheid in some way, and it's rare for any big brand to have no links at all to Israel. But all of these alternative brands are less complicit in Palestinian human rights abuses than the brands facing boycott calls, and none are being targeted by Palestinian human rights campaigners.

Best Buy brands, recommended and the ‘best of a bad lot’

Secondhand or refurbished buys are nearly always our top recommendation, so you can assume that for every product type listed below we would endorse this option if possible. Buying from a more ethical local independent business is often another good choice.

The Best Buy brands listed scored positively across most of our ethical ratings categories, and recommended brands scored better than average in some. For products where few brands were operating ethically enough to recommend, we’ve named some that were at least not the worst rated.

If you want to know more details about how all the alternative brands score against specific ethical issues then you can subscribe to our website and magazine

We've removed our paywall

Usually our Best Buy and Recommended brands are paywalled, but we made a decision to not use a paywall for this article, because we think it's important to support as many people as possible to switch away from companies complicit in abuses of Palestinian human rights. 

If you can support our work by subscribing to Ethical Consumer this will help us continue operating and publishing impactful research. 

We are a non-profit, independent co-operative, and publish the latest updates about BDS boycotts in our bimonthly magazine which has a dedicated 'boycotts' section. Each gift subscription also comes with the gift of planting an olive tree in the West Bank. 

Palestine flag being held by group of people

Boycotted brands and alternatives

The Airbnb, Booking.com and Expedia brands all offer rentals in illegal Israeli settlements built on stolen Palestinian land. All were named in a 2023 UN report which listed companies involved in Israeli settlements that are considered illegal under international law.

Based on research for our travel booking companies guide (2022): Best Buys were Canopy and Stars, FairBnB, Independent Hostels UK and YHA. Homestay was recommended. 

Amazon, alongside Google, signed a $1.2bn contract to provide cloud services for the Israeli military and government in 2021. The BNC says “By supporting Israeli apartheid with vital technologies, Amazon and Google are directly implicated in its entire system of oppression, including its unfolding genocide in Gaza.” Read more on the No Tech For Apartheid campaign website, which is run by the organisations MPOWER CHANGE (a Muslim grassroots movement) and Jewish Voice for Peace.

Based on research for our many guides as alternatives to Amazon:

  • Batteries (2023): Recommended brands were GP, Philips and Varta. Eneloop scored okay.
  • Bookshops (2023): Best Buys were Awesome Books, Better World Books, Biblio, ebooks.com, Guardian Bookshop, Oxfam, World of Books, and xigxag. Bookshop.com, Hive and Litalist were recommended.
  • Delivery companies (2021): Parcelforce and Royal Mail were recommended. Deliveroo and JustEat scored okay.
  • Clothing – second-hand (2024): Preworn, Rokit, Thrifted and We Are Cow were Best Buy second-hand clothes stores.
  • Clothing – ethical companies (2024): Lucy and Yak, MUD, Rapanui, THTC and Where Does It Come From were Best Buy ethical clothing brands.
  • Clothing – high street (2024): For high street clothing brands, Nobody's Child, Patagonia and Seasalt were recommended. & Other Stories, COS, H&M and Marks & Spencers also scored okay. Historically M&S has been targeted by some campaigners regarding its connections to the Israeli state. We have not identified any current organised boycott calls against the brand, or stronger links between M&S and the Israeli state than other high street clothes brands.
  • Streaming services (2025): Channel 4 was the only Best Buy. ITV was recommended.
  • Tablets and e-readers (2024): Recommended buys were Acer, ASUS and HMD.
  • Video conferencing (2020): Jami, Kopano, Whereby and Zoom were recommended.

According to the BNC, AXA “invests in Israeli banks financing war crimes and the theft of Palestinian land and natural resources.” The December 2023 Don’t Buy Into Occupation report named AXA as the 22nd largest European investor in companies named in the UN list of businesses involved in illegal Israeli settlements.

Based on research for our different finance guides:

In June 2024 PSC, Campaign Against Arms Trade, and War on Want published a joint report claiming that Barclays held over £2bn in shares, and provided £6.1bn in loans and underwriting, to "9 companies whose weapons, components, and military technology are being used by Israel in its attacks on Palestinians." While the bank appeared to no longer hold shares in Israeli weapons manufacturer Elbit Systems in October 2024, it continues to invest in several other complicit companies and has not states that it will not reinvest in Elbit.

Based on research for our different finance guides:

  • Bank accounts (2025): Triodos, Co-op Bank/Smile, Cumberland Building Society, and Nationwide were Best Buys.
  • Savings accounts (2025): Ecology Building Society, Charity Bank, Triodos, Leeds Building Society, Saffron Building Society, Yorkshire Building Society, Coventry Building Society, Reliance Bank, Tandem, Co-op Bank/Smile, West Brom Building Society, Cumberland Building Society and Nationwise were Best Buys.
  • Mortgages (2025): Best Buys were Ecology Building Society, Leeds Building Society, Saffron Building Society, Yorkshire Building Society, Coventry Building Society, Tandem, Co-op Bank/Smile, West Brom Building Society, Cumberland Building Society and Nationwide.
  • Cash ISAs (2025): To be updated. Check out the new Cash ISAs guide.
  • Business banking (2025): To be updated. Check out the latest business and charity banking guide for more detail.

The Airbnb, Booking.com and Expedia brands offer rentals in illegal Israeli settlements built on stolen Palestinian land. All were named in a 2023 UN report which listed companies involved in Israeli settlements that are considered illegal under international law.

Based on research for our travel booking companies guide (2022): Best Buys were Canopy and Stars, FairBnB, Independent Hostels UK and YHA. Homestay was recommended. 

The BDS National Committee says Burger King, McDonald’s, Papa Johns and Pizza Hut "are now being targeted in some countries by grassroots organic boycott campaigns, not initiated by the BDS movement. BDS supports these boycott campaigns because these companies, or their branches or franchisees in Israel, have openly supported apartheid Israel and/or provided generous in-kind donations to the Israeli military amid the current genocide."

Based on research for our coffee and food chains guides: Greggs was recommended when we researched it for our 2022 guide to coffee, and when we last rated food chains (2018) recommended buys were Itsu, Jamie’s Italian Kitchen and Wahaca. 

The BDS National Committee says that fossil fuel multinational Chevron, which owns the Texaco brand, “is the main corporation extracting gas claimed by apartheid Israel in the East Mediterranean. Chevron generates billions in revenues, strengthening Israel’s war chest and apartheid system, exacerbating the climate crisis and Gaza siege, and is complicit in depriving the Palestinian people of their right to sovereignty over their natural resources.”

Based on research for our diesel & petrol guide (2018): Since we want to avoid endorsing any fossil fuel companies, we haven’t rated petrol and diesel companies since 2018. ExxonMobil was the worst-rated brand, so we’d recommend avoiding that. You can read more about the complexities of big oil company ethics in our feature on whether the big oil companies are serious about renewable energy.

Palestinian cultural organisations, including theatres and performing arts centres, called for “widespread boycotts” of the film Captain America: New World Order released in 2025 by Disney. It features a superhero who “personifies” the Israeli state, according to the BNC, with the character’s backstory including working for Israel’s government and occupation forces. The BNC says “by reviving this racist character in any form, Marvel is promoting Israel’s brutal oppression of Palestinians”.

Based on research for our streaming services guide (2025): Channel 4 was the only Best Buy. ITV was recommended.

The Airbnb, Booking.com and Expedia brands all offer rentals in illegal Israeli settlements built on stolen Palestinian land. All were named in a 2023 UN report which listed companies involved in Israeli settlements that are considered illegal under international law.

Based on research for our travel booking companies guide (2022): Best Buys were Canopy and Stars, FairBnB, Independent Hostels UK and YHA. Homestay was recommended. 

Google, alongside Amazon, signed a £1.2bn contract to provide cloud services for the Israeli military and government in 2021. The BNC says “By supporting Israeli apartheid with vital technologies, Amazon and Google are directly implicated in its entire system of oppression, including its unfolding genocide in Gaza.” Read more on the No Tech For Apartheid campaign website, which is run by the organisations MPOWER CHANGE (a Muslim grassroots movement) and Jewish Voice for Peace.

Based on research for our bookshops guide (2023): Best Buys were Awesome Books, Better World Books, Biblio, ebooks.com, Guardian Bookshop, Oxfam, World of Books, and xigxag. Bookshop.com, Hive and Litalist were recommended. 

Based on research for our tech guides: 

  • Mobile phones (2024): Fairphone was a Best Buy.
  • Email providers (2025): GreenNet, Posteo, and Runbox were Best Buys. Kolab Now, Proton Mail and Tuta were recommended.
  • Hybrid laptop-tablets (2019): Acer and ASUS scored slightly better than most brands.
  • Laptops (2024): Framework, and TCO-certified ASUS were recommended.
  • Search engines (2021): Although we don't have a shopping guide to search engines, we have reviewed and rated Ecosia, which has a higher company rating score than Google.
  • Video conferencing (2020): Jami, Kopano, Whereby and Zoom were recommended.

In December 2024 the BDS National Committee added Coca-Cola to its priority boycott list. Al Jazeera stated in 2024 that a "Coca-Cola factory is located in the occupied West Bank’s Atarot, an Israeli settlement considered illegal under international law." Campaign groups Palestine Solidarity Campaign (PSC) and Friends of Al Aqsa are also running boycott campaigns against Coca-cola.

Based on research for our tech guides: 

  • Coffee (2022): Cafedirect, Equal Exchange, Cafe Rebelde Zapatista, Suma, Bird & Wild, Revolver, Source Climate Change, Cafeology, Union Hand Roasted Coffee and Grumpy Mule were Best Buys. Clipper and Taylors of Harrogate were recommended.
  • Coffee shops (2022): Coca-cola owns Costa Coffee. Greggs was the highest scoring high street option, followed by Cafe Nero.
  • Soft drinks (2020): Belvoir, Calyx, ChariTea, Gusto, Karma, LemonAid, Luscombe, Pip Organic and Scheckters were Best Buys. AG Barr-owned brands were recommended.
  • Fruit juice (2020): Luscombe, Biona, Suma and Pip Organic were Best Buys. James White organic juices, Co-op Fairtrade juice, and Calypso Fairtrade juice were recommended. 

In December 2024 the BDS National Committee added Coca-Cola (which owns Costa coffee shops) to its priority boycott list. Al Jazeera stated in 2024 that a "Coca-Cola factory is located in the occupied West Bank’s Atarot, an Israeli settlement considered illegal under international law." Campaign groups Palestine Solidarity Campaign (PSC) and Friends of Al Aqsa are also running boycott campaigns against Coca-cola.

Based on research for our tech guides: 

  • Coffee (2022): Cafedirect, Equal Exchange, Cafe Rebelde Zapatista, Suma, Bird & Wild, Revolver, Source Climate Change, Cafeology, Union Hand Roasted Coffee and Grumpy Mule were Best Buys. Clipper and Taylors of Harrogate were recommended.
  • Coffee shops (2022): Coca-cola owns Costa Coffee. Greggs was the highest scoring high street option, followed by Cafe Nero.

The BDS National Committee says Burger King, McDonald's, Papa Johns and Pizza Hut "are now being targeted in some countries by grassroots organic boycott campaigns, not initiated by the BDS movement. BDS supports these boycott campaigns because these companies, or their branches or franchisees in Israel, have openly supported apartheid Israel and/or provided generous in-kind donations to the Israeli military amid the current genocide."

McDonald’s for example donated meals and beverages to Israeli military personnel and promoted the fact it was doing this on social media, according to the BNC. McDonald’s Malaysia has also allegedly sued BDS Malaysia for making “false and defamatory statements” about the company, which the BNC claims amounts to “bullying solidarity activists”.

Based on research for our coffee and food chains guides: Greggs was recommended when we researched it for our 2022 guide to coffee, and when we last rated food chains (2018) recommended buys were Itsu, Jamie’s Italian Kitchen and Wahaca. 

The BDS movement says "Microsoft is perhaps the most complicit tech company in Israel’s illegal apartheid regime and ongoing genocide". The company has links with the Israeli government, military, and prison system. Following the October 7 attack, the Israeli military's use of Microsoft computer servers and data storage skyrocketed

Based on research for our tech guides:

  • Email providers (2025): GreenNet, Posteo, and Runbox were Best Buys. Kolab Now, Proton Mail and Tuta were recommended.
  • Laptops (2024): Framework, and TCO-certified ASUS were recommended.
  • Tablets and e-readers (2024): Recommended buys were Acer, ASUS and HMD.
  • Video conferencing (2020): Jami, Kopano, Whereby and Zoom were recommended.

The BDS National Committee says Burger King, McDonald’s, Papa Johns and Pizza Hut "are now being targeted in some countries by grassroots organic boycott campaigns, not initiated by the BDS movement. BDS supports these boycott campaigns because these companies, or their branches or franchisees in Israel, have openly supported apartheid Israel and/or provided generous in-kind donations to the Israeli military amid the current genocide."

Based on research for our coffee and food chains guides: Greggs was recommended when we researched it for our 2022 guide to coffee, and when we last rated food chains (2018) recommended buys were Itsu, Jamie’s Italian Kitchen and Wahaca. 

The BDS National Committee says Burger King, McDonald’s, Papa Johns and Pizza Hut "are now being targeted in some countries by grassroots organic boycott campaigns, not initiated by the BDS movement. BDS supports these boycott campaigns because these companies, or their branches or franchisees in Israel, have openly supported apartheid Israel and/or provided generous in-kind donations to the Israeli military amid the current genocide."

Based on research for our coffee and food chains guides: Greggs was recommended when we researched it for our 2022 guide to coffee, and when we last rated food chains (2018) recommended buys were Itsu, Jamie’s Italian Kitchen and Wahaca. 

Siemens won a contract to connect Israel’s electricity grid with that of the EU (the EuroAsia Interconnector project). This would involve an Israel-EU submarine electricity cable that connects Israel’s illegal settlements to Europe, aiding the settlements’ maintenance and expansion.

Based on research for our appliances guides: 

  • Fridges & freezers (2024): Best Buys were LG and Miele. Liebherr was recommended.
  • Dishwashers (2024): Miele was a Best Buy. LG and Bosch were recommended.
  • Microwaves (2024): Miele was a Best Buy. Cookworks and Bosch were recommended.
  • Gas & electric Cookers (2021): Miele was a Best Buy, and Amica and Montpellier recommended. CDA scores okay.
  • Washing machines (2024): Miele was a Best Buy. Ebac and LG were recommended.
  • Coffee machines (2022): Aeropress was a Best Buy. Bialetti, Bodum, La Cafetiere, Le’Xpress and Melitta were recommended.
  • Boilers (2023): Advance Appliances, EHC, Elnur, Heatrae, Sadia and Thermaflow were recommended for electric boilers. For gas boilers, Baxi, Glow-worm, Main, Potterton and Vaillant were recommended.
  • Heat pumps (2023): Kensa was a Best Buy. Grant, MasterTherm, Stiebel Eltron and Vaillant were recommended.
  • Vacuum cleaners (2021): Beldray, Miele and Vax were Best Buys. Bissell, Ewbank, Henry and Numatic were recommended.
  • Solar thermal (2021): AES Solar was a Best Buy. Apricus, Navitron, SolarUK and SunWin were recommended.

Sodastream faced a global boycott call due to owning a factory in the illegally occupied West Bank. In 2015 after intense public pressure Sodastream closed this factory and left the West Bank. However, the BNC says that Sodastream continues to be “actively complicit in Israel's policy of displacing the indigenous Bedouin-Palestinian citizens” through its factory in the naqab  (negev) region and “has a long history of racial discrimination against Palestinian workers.”

While we haven’t rated alternatives brands to Sodastream, the brand CO2 You appears to be a small, independent company that allows you to recycle cylinders. Philips is recommended in our batteries guide (2023). Other brands not targeted by an official BDS boycott call include: Aarke and DrinkMate.
 

Reebok is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land. Following boycott campaigns, both Adidas and Puma ended their sponsorship of the IFA, and now that Reebok has signed a sponsorship deal it is facing a similar campaign. 

Based on research for our apparel guides: 

Trainers (2024): Best Buys were Ethletic and SAYE. Recommended are Hylo, Oxfam, Pangaia, Preworn, Vegetarian Shoes, Veja, Vinted and Will’s Vegan Shoes. 

Sportswear (2024): Best Buys were BAM, Girlfriend Collective, Rapanui. Recommended are Community Clothing, Contra, Howies and Pangaia. 

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