Find ethical and sustainable trainers
Twenty five billion pairs of trainers were produced globally in 2025, more or less three pairs for every human on the planet.
More trainers are clearly being made than people actually need. Why? Naomi Klein's classic 1999 book No Logo used the trainer as the prime example of the “brand” economy: people were no longer buying “things”, they were buying “meaning”. “Nike isn’t a running shoe company; it is about the idea of transcendence through sports”. This value of a brand is crafted through sponsorship deals, celebrity collaborations, and other forms of prestige building, usually in the Global North – but the tough work of actually making the trainer happens in poorer countries with poor workers’ rights legislation.
The distance between the person wearing the shoe and the person making it has perhaps never felt wider. Collectible old trainers sell at auctions at the price of rare artworks – but while penniless artists sometimes receive posthumous sympathy, the workers who stitch trainers that sell for over $1m at auction are probably never going to get credit. Many who stitched iconic trainers are still alive and working for poverty wages.
This guide assesses the main players in the market, alongside a handful of sustainably branded alternatives and a selection of secondhand stores. The core focus is on brands that design for sports, but there are plenty of more casual trainers and sneakers in the guide too.
What’s changed since our last guide?
A few previously higher-scoring companies have left the trainer market since we published our last guide to trainers in 2024. The B Corp sportswear brand Pangaia has stopped producing shoes entirely, while the vegan shoe company Po-Zu went out of business in 2025.
British brand Gola has been acquired by the Japanese conglomerate Marubeni Corporation, while New Zealand’s much-hyped sustainable company Allbirds sold its footwear brand to American Exchange and began an unexpected, but very 2026, pivot into AI infrastructure.
Globally, Nike remains the global leader with just under a quarter of global market share, although its share has declined slightly over the last three years. It's still significantly ahead of runner up Adidas, which holds around 12%.