Ecover and Method Boycott

SC Johnson takeover leads to boycott of Ecover and Method brands

Ethical brands Ecover and Method are now owned by the consumer goods giant SC Johnson.

SC Johnson took over the brands in December 2017.

Both brands are now under a boycott call from campaign group Naturewatch, over SC Johnson's links to animal testing.

In April 2018 Naturewatch launched a campaign asking supporters and the general public to contact Ecover and Method, expressing their disappointment at the takeover and pledging to no longer buy their products until SC Johnson is cruelty-free.

At the time of the take over Caroline Ruane, Naturewatch Foundation CEO, said:

It's hugely disappointing to compassionate shoppers when favourite brands compromise their cruelty free credentials by selling out to multinationals that continue to benefit from animal testing. We sincerely hope that Ecover and Method will stand up for animals by using their new position of influence to convince SC Johnson that the way ahead is cruelty free.

Naturewatch continues to ask compassionate consumers to boycott all SC Johnson brands, including Ecover and Method, until the entire company is cruelty-free.

SC Johnson is a US company that openly admits to testing on animals and owns other non Naturewatch-endorsed household cleaning brands such as Duck, Shout, Glade, Pledge and Windex.

Ecover and Method are themselves cruelty-free and remain Leaping Bunny certified but are no longer endorsed by Naturewatch because of the parent company.

Ethiscore falls

The takeover also led to Ecover and Method both losing marks in our ethical rankings

  • Ecover dropped from an Ethiscore of 11.5 points to 7.
  • Method dropped from an Ethiscore of 12 points to 7.

SC Johnson (and therefore Method and Ecover) lose marks for scoring a worst rating in many of the Ethical Consumer categories. This includes:

  • Worst rating for  animal testing
  • Worst rating for environmental reporting
  • Worst Ethical Consumer rating for likely use of tax avoidance strategies
  • Worst Ethical Consumer rating for toxics.

Previous takeovers

Twelve years ago, L’Oréal infamously acquired The Body Shop. The cruelty-free subsidiary and the cruel parent company proclaimed they shared hope for a cruelty-free world.

But L’Oréal products continued to be routinely tested on animals, and The Body Shop’s reputation - and profits - plummeted. The Body Shop has since been sold and has been returned to independent ownership.

Will the same story play out for Ecover and Method? Or will they be the ones who can convince a parent company to change its ways and end animal testing?

Naturewatch Foundation is calling on Ecover and Method to use their new position of influence with SC Johnson to convince them to stop all commissioning or conducting of animal tests across their entire range of products.

Until then, Naturewatch is asking compassionate consumers to boycott all SC Johnson brands, including Ecover and Method, until the entire company is cruelty-free.

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