Ethical Consumer has been calling for a consumer boycott of Amazon since 2012 for its systematic approach to corporation tax avoidance around the world. Since then, a wide range of other criticisms have been levelled at the company. Most recently, it has become the focus of attention for its complicity in the Gaza genocide.
In 2021, Amazon Web Services (AWS) signed a $1.22 billion contract with the Israeli state, alongside Google. Known as Project Nimbus, it promised vast cloud storage, artificial intelligence tools, and analytics to “the Government, the Security Services and other entities.”
Nimbus provides the backbone for Israel’s apartheid regime and its war on Gaza. Despite Amazon’s claims to publicly characterise Nimbus as a civilian project, Israeli officials themselves have credited the project with giving the military new capabilities during airstrikes. At a Nimbus conference, Israel’s National Cyber Directorate head Gaby Portnoy said “Phenomenal things are happening in battle because of the Nimbus public cloud, things that are impactful for victory.” Investigations also show AWS servers storing the intelligence that guides bombing runs and tracks entire populations under occupation.
This is the new economy of genocide – not just missiles, but cloud contracts, machine learning models, and surveillance databases – and Amazon is profiting.
Amazon is delivering more than packages, it's now delivering the infrastructure of genocide.
The Cloud as a weapon
Israel’s assault on Gaza has been described by UN experts as genocide. More than 65,000 Palestinians have been killed since October 2023; most of the population has been repeatedly displaced; more than 90% of homes are estimated to be damaged or destroyed; the healthcare, water, sanitation and hygiene systems have collapsed; and experts have declared a forced famine in Gaza City. To call Nimbus merely a storage contract is to misunderstand modern warfare.
AI programs with chilling names like Lavender and Gospel are reported to generate “kill lists” and target recommendations, processed through Nimbus servers. Cloud infrastructure is what allows the Israeli military to ingest and analyse vast amounts of data: satellite images, intercepted communications, drone footage, facial recognition records.
AWS doesn’t just sell storage space, it provides the processing power and AI tools that make this mass killing “efficient”. When internal Israeli military cloud capacity overloaded during the 2023–24 attack on Gaza, Amazon, Google and Microsoft stepped in to provide critical support — essentially acting as digital reinforcements. IDF Col. Racheli Dembinsky recently described cloud technology as part of “a collection of systems with which the IDF fights to the end,” calling the cloud a platform that is in effect a weapon.