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Q&A with Best Buy Label holder Yoyo Grocery Co

Yoyo Grocery Co is a Best Buy Label company in our guide to ethical food stores. We talked to them about the philosophy behind the company, challenges and the future. 

Tell us a bit about Yoyo Grocery Co

Yoyo: Yoyo is an online organic grocer that delivers dried and ambient food in returnable packaging across the UK. We also work tirelessly to source high-quality, delicious products that support both people and the planet. ​

Ethical Consumer: What separates Yoyo from other reusable grocery solutions?

Our flexible plastic reuse bags separates Yoyo from other refill solutions. Whilst plastic bags are usually demonised, it’s single use that’s the enemy, not any specific material. In a reuse system, plastic is fantastic; it’s low carbon, durable, airtight, hygienic, recyclable - the list goes on!

Do you see a growing demand for reuse?

The challenge with a reusable packaging system like ours is that it’s more costly and less convenient than single use. However, as systems get easier and more consumers understand the impact of their purchases, we are seeing more and more people join the reuse movement. The inflection point will be EPR legislation (Extended Producer Responsibility) which taxes packaging. This will bring greater cost parity for reuse systems. We’re hoping for results like the plastic bag charge. The average person in England now buys just two single-use carrier bags a year, compared to 140 in 2014.

What is your advice to consumers?

Do what you can. Don’t stress about the rest. It’s a jungle out there which is confusing by design! I personally try and live by the 9 Rs waste hierarchy (I used to think there was only 5!). The 9 are:

  • refuse
  • rethink
  • reduce
  • reuse
  • repair
  • refurbish
  • remanufacture
  • repurpose
  • recycle

Why do you think you received our Best Buy Label? What helps make you a good buy?

As a tiny business, we were honoured to be included in a list full of giants, many of whom we admire. 

I like to think it’s all the small details that have differentiated us. From our supplier code of conduct to workplace policies to reusable packaging systems we try our best to do everything ethical. It was an honour to be recognised for all our efforts (and helpful to be shown how we can improve too!).

Man in yellow top holding packet of food in kitchen with box of other dried food products on counter
Mitch from Yoyo Grocery Co

Have you ever had to make a business decision that challenged your ethical standpoint?

I was gutted to have to manufacture our reusable bags from virgin plastic. I was really pushing for a carve out because we would wash them before their first use however, it wasn’t possible (even though the Coca Cola company manufactures their bottles from 100% recycled PET?!). 

If you had told me when I started this business that we would be manufacturing packs from virgin polythene I would have laughed you out of the room!

Where would you like to see Yoyo in the next 5 years?

We want Yoyo to be the go-to destination for wholefoods online whilst also helping other organisations transition to reuse with our tried and tested system. 

To have real impact we need to take reuse in-store (it’s where the majority of groceries are purchased) and much of the infrastructure for this already exists e.g. deposit schemes, return vending machines etc. Germany’s Pfand bottle return scheme is a beautiful example!

If you had to sum up the ethos of Yoyo in two sentences, what would it be?

​Yoyo Grocery Co is championing reuse by delivering organic, plant-based groceries in reusable packaging. 

As well as reducing waste, our commitment to ethical sourcing, inclusivity, and transparency ensures high-quality products that support both people and planet. ​

What do you think is the most important aspect of Yoyo?

Our reusable packaging system is what makes us unique. We’re not tweaking around the edges; we’re fundamentally challenging the single-use packaging sector in a bid to materially reduce waste and carbon.

Where can consumers find your products?

We are online at yoyogrocery.co and you can also follow us on Instagram.

What big change would you like to see in the supermarket industry?

Proper taxes on packaging (and they’re coming via EPR legislation - albeit slower than we’d like!).