Company Profile FAQs

Here are some FAQs about our company profile pages

What does the company score mean?

We score companies out of 15.

The higher the score, the more ethical the company is.

There is a simple traffic light system on the scores to give you a rough guide to how a company is doing.

  • Red is for scores of 0 - 4.5. These companies need to do much more improve their ethics and we suggest you avoid buying from them where possible.
  • Amber is for scores of 5 - 11.5. These are companies which are doing some positive work but could do more.
  • Green is for scores of 12 - 15. We consider these to be ethical companies worth supporting.

How are scores calculated?

We use a negative based scoring system where a company starts with 14 and then gets marks taken away for unethical practices. 

Companies can score one positive mark under Company Ethos if they commit to certain things (e.g. all products are Fairtrade or vegan) across their whole company group, or if the company is a co-operative. 

Details of why a company has been deducted or awarded points can be found under 'Ethical Stories' (subscribers only).

What is the scoring based on?

We rate companies, brands and products based on the brand owner known as the ultimate holding company (UHC). This reflects the fact that the UHC ultimately has power over what a subsidiary company does. 

The scoring is based on a set of 5 criteria: environment, people, politics, animals and product sustainability. Under these categories 19 sub-categories which are divided into 300 topics. 

If there is no category heading it means that there are no stories in that category for that company. You can find out more about the ratings categories here.

How do I see more information on the stories behind the scores?

We pride ourselves on the fact our rating system is fully transparent, so you can see exactly why a company has scored the way it has.

Click on a story heading to see the stories that make up the score. On company profile pages you’ll need to subscribe to see these.

How often do you rate companies?

We are rating companies every day and scores on the tables update every 24 hours. However, we don’t rate every company every day (there are over 3000 in our guides!).

We rate all the companies on a guide and update the text at least once every three years to make sure everything is up to date.

What are ‘related brands’?

Related brands are those that are owned by the company. Some companies such as Nestle may own many brands, others such as Faith in Nature may only own one brand.

What are ‘related product guides’?

Related product guides are those shopping guides that include brands that are owned by the company.

Some companies such as Nestle may own many brands and will, therefore, appear in many guides, while others  may only own one brand and appear in a single guide.

How does the ownership structure work?

The ownership structure shows who owns the company. This ownership could be by one company or by several.

What are ‘ethical stories’?

Stories are the main recent references to our research for this company. They are organised according to the 5 main and 19 sub-categories. 

If you click on an individual story name you can see the reference, along with the date.

If there is no category heading it means that there are no stories in that category for that company.

What is a ‘Best Buy’?

In every product guide, we give our independent Best Buy recommendations. These are based on our research and expert knowledge of consumer markets and help consumers to buy the most ethical products in each market.

On the company pages, we acknowledge any companies that have been awarded Best Buy status in our guides.

Why include boycotts?

We adopt an approach that says even if you can't buy the most ethical in each market you can often boycott the very worst.

On some company profile pages, we mention when companies are the subject of a boycott call from a campaign group

Find out which companies are under a boycott call in our list of consumer boycotts.

What is the Tweet / Email tool for?

You can contact some companies on our site using the twitter and email buttons on this page. You can either use the pre-filled text in the tweets and emails or write your own message.

We believe that an important part of ethical consumption is contacting companies to let them know about your buying habits. For good companies it lets them know you value their ethical stance.

For companies that you are avoiding it lets them know that they are losing custom due to their lack of ethics and that you expect them to take action to improve their ethics.

Why do you have a paywall?

We are an independent not-for-profit co-operative and need the revenue generated by subscribers to fund our research and campaign work.

You'll find some of the company profile pages have some free information about companies available to all users. This helps give users an overview of some of the most searched for companies.

For access to all the information we have on each company you'll need to subscribe.

I can't find the company I want to know about

We are only able to research a finite number of companies. The companies that currently have company profile pages are limited to those that appear on our product guide pages.

What is Ethical Consumer?

Ethical Consumer is a not-for-profit co-operative based in Manchester, UK. Since 1989 we’ve been researching companies and brands to help people make informed ethical choices. Find out more about us.