Ethical product rating: 15
Why buy from MUD:
Independent brand based in the Netherlands, MUD sit at the top of our ratings in our guide to ethical fashion brands.
MUD emphasises the circular economy and focuses on jeans, partly as they are one of the most polluting fashion items, given the resources needed and size of the market. They created a ‘lease’ model, where you can hire jeans for a monthly fee, then return them to MUD to be recycled. They use certified organic cotton and currently their jeans contain 40% post-consumer recycled cotton. They are also a registered B-corporation.