In the last decade coffee has become less of an everyday commodity and more of an ‘artisanal’ product, with many drinkers considering themselves connoisseurs. Companies have cultivated and capitalised on this trend with aprofusion of devices to enable people to supposedly make the perfect cup of coffee at home.
When we investigated coffee makers in 2010, the fanciest machine on offer was an espresso or cappuccino maker and about 5% of people had one, while 17% had a filter machine. Today, around 22% of British households have an espresso or filter machine and a third have a pod coffee machine.
After several years of explosive growth driven by pod devices, the coffee machine market has plateaued. This is probably due to a combination of factors: market saturation, dawning awareness of the environmental impacts of pods, lack of space in kitchens for yet another small appliance, and moneyed connoisseurs seeking to liberate themselves from the Nespresso capsule menu by upgrading to bean-to-cup machines.