De-Trumpify one area of your shopping at a time
Instead of trying to do everything at once, you could start by looking at one type of purchase at a time. For example, food, clothing or tech.
How big tech is complicit
Big tech has massively supported the second Trump administration, including through provision of services and technology.
And some of the billionaires who run Big Tech are keen to be at the table with Trump. For example, Sundar Pichai CEO of Alphabet (Google and YouTube), Jeff Bezos at Amazon, Mark Zuckerberg at Meta (Facebook and Instagram), Tim Cook (Apple) and Elon Musk from X/Twitter were all at Trump’s second inauguration.
Trump has supported the tech industry with billions in government funding, and even given them the power to run new government departments such as Elon Musk, CEO of X/Twitter.
Trump also invited Silicon Valley tech specialists to a dinner at the White House in September 2025, where attendees announced billions in US investments. The list included people such as Bill Gates (Microsoft), Sergey Brin the co-founder of Google, Sam Altman, CEO of OpenAI (the company behind ChatGPT) and Mark Zuckerberg. According to Fortune, a variety of investments were announced including for AI developments.
Some of these massive tech monopolies such as Microsoft and Amazon are also heavily implicated in the ongoing genocide in Gaza.
Big tech firms are also investing in AI, which has a number of ethical issues. But Trump has signed an executive order prohibiting states from passing laws regulating AI.
Switching to more ethical tech brands
Switching to more ethical tech companies isn’t as easy as switching soft drinks or coffee shops.
But it can be done.
We have guides to email providers, devices like mobile phones and laptops, and an article on web browsers.
We are also working on a new magazine issue about big tech and AI which will recommend alternatives – sign up to our free email newsletter to get notified when it’s published.
Interestingly, it’s not only individuals trying to move away from US tech dependency. Early in 2026 the European Parliament voted to shift from tech dependence on the US to European companies and infrastructure.