15 ethical brands owned by unethical companies

Many big multinational companies have been looking to cash in on the rise in ethical shopping in recent years. Here we list fifteen ethical brands that have been purchased by less than ethical owners, or set up by companies that do not pursue ethical practices elsewhere. 

We also ask the difficult question: is it a positive step when big business buys vegan or ethical brands? Or is it a major problem?

At Ethical Consumer, we always rate companies based on their ownership so you can be sure you’re not buying vegan products from a company involved in factory farming, or your cleaning products from a company whose owner tests on animals.

1. Vivera (JBS)

Meat-free burger company Vivera was bought by the world’s biggest meat producer JBS in summer 2021. 

Vivera is one of Europe’s largest plant-based food companies, founded in the Netherlands in 1990, sold in 25 different countries, and available in most UK supermarkets.

Vivera previously scored highly in our ratings for meat-free burgers and sausages, but its score has dropped following the takeover by JBS.

JBS scored low ratings across virtually every category. 

Numerous investigations have exposed extreme animal suffering at various stages of its supply chain in recent years. In 2020, a report by the Animal Welfare Institute found that it had the highest number of animal welfare violations for any meat company in the USA. 

JBS is also notorious for links to farms involved in illegal deforestation of the Amazon. And it has the highest carbon footprint of any agricultural company, according to campaign group Mighty Earth.

In 2020, it was fined for bribing government officials including the Brazilian Finance Minister, and has been accused of being linked to modern-day “slave labour”. 

JBS also owns The Vegetarian Butcher and Richmond brands.

2. Dorset Cereals (Associated British Foods)

Founded on sustainable and ethical principles in 1989, Dorset Cereals has changed ownership several times during its lifetime. Its current owner is Associated British Foods, which also owns Jordans, Ryvita, Primark, Twinings, Kingsmill, Allison, Patak’s, and more. 

ABF scored a low rating in Ethical Consumer’s climate, tax conduct, and workers categories, among others.

You would not know any of this by looking at the Dorset Cereals website however, where there is barely a mention of ABF, and instead it is awash with pretty pictures and their green agenda.

Dorset Cereals score very low in our guide to cereals. 

3. Gosh! (Sonae Food4Future)

Vegan and free-from company Gosh!, which makes ready-made falafel bites, burgers and sausages, was bought by Portuguese mega-company Sonae in September 2021. Sonae is a multinational company that operates in many sectors, ranging from food to fashion to electronics. 

Despite operating in a vast range of industries, Sonae has very little to show when it comes to publishing information about its ethical practices. It seems scant amounts of its 7 billion euro turnover is going towards corporate social responsibility or minimising its damage towards people and the planet.

Sonae scored low Ethical Consumer ratings in multiple categories, including Environmental Reporting and Supply Chain Management, and has an Ethiscore of 0 overall.

4. Alpro and Follow your Heart (Group Danone)

Alpro may specialise in plant-based milks and yoghurts, but its owner Groupe Danone is far from ethical when it comes to human or animal rights. 

Danone claims to be the number one producer of fresh dairy as well as plant-based products globally, through its brands: Danone, Oykos, Activia, Danonino, Silk, Actimel and Provamel.

The company continues to use factory-farmed animal products, linking it not only to animal rights but also climate issues. By 2030, Danone’s emissions are likely to be double that allowed under its global carbon budget, according to a 2022 analysis by Planet Tracker.

For many years, Danone has faced a global campaign over accusations regarding unsafe marketing of baby milk formula. According to Baby Milk Action, the company has violated international baby milk marketing standards. The World Health Organisation has provided guidance prohibiting the aggressive marketing of formula since 1981, over fears that it was undermining the importance of breastfeeding and risking the health and lives of babies and children.

US vegan brand Follow Your Heart was bought by dairy company Danone in 2021. Follow Your Heart’s best known product is Veganaise, but it also makes a vegan egg replacer, vegan salad dressing and vegan cheeses.

5. Bute Island Foods (Saputo)

In summer 2021, Scottish vegan cheese company Bute Island Foods, was bought by Saputo Dairy (then known as Dairy Crest), which also produces a wide range of dairy cheeses and butters, including Cathedral City, Clover and Utterly Butterly. 

Bute Island is one of the original vegan cheese companies, in production since the late 1980s in its fully-vegan factory in Scotland. Its Sheese brand was also behind most of the UK supermarket 'own brand' vegan cheeses such as Morrisons as well as Sainbury's and Tesco. 

Following the takeover Sheese's ethical rating dropped from one of the highest, to very low.

In 2021, Saputo Dairy was accused of feeding its dairy cattle with soya grown in deforested areas of Brazil and the Amazonian rainforest, via US grain giant Cargill, according to Greenpeace’s investigative unit Unearthed.

6. Green & Black's (Mondelez)

Green & Black's was known as an ethical pioneer, becoming the first company with a Fairtrade certified chocolate bar in 1994. However, in 2005 it shocked supporters when it was bought out by Cadbury, which later became part of Mondelez.

Mondelez scored 0/100 in Ethical Consumer’s cocoa rating. The ingredient is often linked to child labour and other workers' rights issues.

In 2022, Mondelez was “embroiled in fresh allegations of employing child labour after an investigation obtained footage of children working with machetes on cocoa farms in its supply chain”, according to reporting by the Business and Human Right Resource Centre. 

The company also owns brands including Cadbury’s, Toblerone and Milka.

Green & Blacks has also been criticised for dropping the Fairtrade and organic labels when it launched a new range in 2017, which is neither organic nor certified with the Fairtrade International certification scheme. The Velvet Edition has Mondelez International’s own label, Cocoa Life, and no organic content.

7. Pukka (CVC Partners)

Pukka sells organic and Fair for Life teas. It was renowned for its ethics until 2017, when it was sold to the multinational company Unilever. In 2021, it changed hands again and has since been owned by CVC Partners Capital, a private equity firm. 

CVC Partners Capital also owns shares in a range of other companies including Neptune Energy, a fossil fuel company, and Exolum, a company that runs oil pipelines in Spain. 

Pukka was previously a B Corp, meaning that it was recognised for committing to some social and environmental measures alongside shareholder profits. However, in 2024, it was stripped of its B Corp accreditation after being integrated into the Lipton tea brand (also owned by CVC Partners Capital). 

CVC Partners Capital received a low Ethical Consumer rating in categories including climate and tax conduct – meaning that Pukka’s score has plummeted in the tea guide. 

8. Urtekram (48% share by Stena AB)

Urtekram sells certified organic and vegan health and beauty products. The company is owned by Midsona which is 48% owned by Stena AB, a Swedish multinational.

Stena owns ships and rigs for drilling, which are used by the fossil fuel industry. According to its website, it has been contracted by the likes of ExxonMobil, BP and Shell. It also advertises its experience in arctic drilling – a type of oil extraction that could come at huge costs for fragile local ecosystems as well as the climate.

According to Greenpeace, “fragile Arctic ice and tricky weather conditions make a spill in the region even more likely” than elsewhere. Oil spills can harm hundreds of species and continue to cause damage for years after they occur.

As a result, Stena lost points in our Climate Change category.

9. Ecover and Method (SC Johnson)

Ethical brands Ecover and Method faced a boycott call after they were bought out by SC Johnson in 2017, over the parent company’s links to animal testing.

Ecover and Method are both cruelty-free. But SC Johnson openly admits to testing on animals. 

In September 2024 campaign manager for animal experiments at Naturewatch, Natalie Harney, said in an email to Ethical Consumer:

“While Ecover and method promote strong values, both brands are owned by SC Johnson, a corporate giant that still conducts animal testing when required by law. For us, the ethical standards of a parent company are just as important as those of the brands it owns. This is why we do not endorse Ecover or method in our cruelty-free Compassionate Shopping Guide, and why we urge ethical consumers to exclude these products, along with other SC Johnson brands, from their baskets.”

In response to the boycott, Ecover and Method have committed to using their influence to convince SC Johnson to stop animal testing.

Ecover and Method’s ratings have also significantly fallen due to the takeover. SC Johnson receives a low Ethical Consumer rating in the tax conduct, climate change, and harmful ingredients categories.

10. Oatly (10% Blackstone)

In 2020, Oatly prompted boycott calls after welcoming investment from the private equity firm Blackstone. We wrote about this at the time and reviewed their ethical rating score.

Blackstone’s CEO and co-founder Stephen A. Schwarzman donated $3.7 million dollars towards Trump’s 2020 re-election campaign, and announced in 2024 that he would again be supporting Trump’s presidential campaign. Schwatzman’s 2020 donations single-handedly accounted for three-quarters of the contributions from individuals linked to the 31 major banks and investment firms in the US, over an 18 month period. 

In 2019, Blackstone was also accused of facilitating Amazon deforestation through its stake in 'Hidrovias do Brasil'. Hidrovias was said to be allowing the export of illegal timber through its shipping terminals, and to have been involved in the development of a road through the forest, enabling easier transportation of clear-cut timber and violating Indigenous rights. 

Blackstone said they had been “falsely accused”. “Hidrovias does not own, control or have any interest — direct or indirect — in the road in question”, it said, adding that the company “only ships from traders abiding by the Amazon Soy Moratorium”, a major agreement amongst soy producers not to deforest in the region. 

The $200 million investment in Oatly represents a 10% share in the company – meaning that it does not affect Oatly’s score under Ethical Consumer’s ratings. Blackstone is a passive investor, so has no management control over the brand.

Oatly also caused upset when it attempted to sue a small family business making oat milk in Cambridgeshire, UK, for trademark infringement in 2021. Oatly claimed that Glebe Farm’s PureOaty brand name was too close to Oatly and that it used a similar blue packaging. 

The High Court judge ruled in favour of the UK farm saying he did not see "any risk of injury to the distinctive character" of the Oatly brand. Glebe Farm is an oat farm run by brother and sister team Rebecca and Philip Rayner. You can buy their oat milk from them via their website. 

11. Innocent smoothies (90% Coca-Cola)

Innocent makes much of its ethical credentials, but the brand is owned by Coca-Cola. 

Over the last few decades, the soft drink giant has been accused of everything from being complicit in violence against union members to contributing to a water crisis in El Salvador. The company is also the world’s largest plastic polluter.

Coca-Cola is currently facing a boycott call by the Don’t Buy Apartheid campaign, which is run by the Palestine Solidarity Campaign. The corporation’s exclusive franchisee in Israel, The Central Bottling Company, owns a regional distribution centre and cooling house in an illegal Israeli industrial settlement in occupied East Jerusalem. The BDS National Committee also points out that through operating business-as-usual in the region, Coca-Cola is contributing to the Israeli state through taxes. 

The company scored very poorly in our soft drinks guide. Coca-Cola also owns Costa Coffee, as well as a number of other soft drinks brands such as Fanta, Sprite, Monster Energy, and Appletiser.

12. Lily's Kitchen (Nestlé)

Lily’s Kitchen is a certified B-Corp, meaning that it is legally required to balance profitability with its impact on people and planet. The brand makes cat and dog food and also has an organic range.

In April 2020, it was bought out by Nestlé, causing its Ethical Consumer rating to drop significantly.

For many years, Nestlé was one of the most boycotted brands in the UK, over its unethical marketing of baby milk. The International Baby Food Action Network previously found Nestlé to be responsible for more violations of the World Health Organisation's marketing requirements for baby foods than any other company.

The WHO’s marketing requirements were introduced after it was found that aggressive marketing of formula milk was undermining breastfeeding, thereby endangering infants and babies.

13. Linda McCartney (Hain Celestial)

Linda McCartney is a pioneer of vegan and vegetarian products, but its owner Hain Celestial, sells poultry and other meat-based products. The company appears to use factory-farmed meat across a wide range of products.

Hain Celestial also scored very low in a number of our ratings, including tax conduct, company ethos and agriculture. Despite having a turnover of more than £1 billion, the company is yet to report its full emissions or set a target for emissions reductions in line with International Targets (although it is in the process of developing this). 

Hain Celestial also owns Hartley’s jam, and JASÖN and Avalon cosmetics. 

14. OGGS (minority share Upfield) 

OGGS sells vegan egg alternatives. In February 2022, food giant Upfield, now known as Flora Food Group, bought a minority stake in the company – and now owns just over 18 percent of the company. 

While OGGS is a 100% vegan brand, Upfield uses dairy in a range of its products. It received a middle Ethical Consumer rating for its sourcing of palm oil, an ingredient used at massive scale for plant-based butters and spreads. (Upfield owns other brands such as Flora, Stork, and vegan cheese Violife.)

Flora Food Group itself is owned by the investment firm KKR. The firm holds investments in corporations such as the airline company Atlantic Aviation and the fossil fuel company Port Arthur LNG – which runs a terminal for exporting Liquified Natural Gas (LNG) from Port Arthur in Texas, which has been nicknamed “cancer alley” over the health risks faced by local citizens from massive pollution in the area.

OGGS still tops Ethical Consumer’s table, though, in our eggs and egg replacements guide, because we only think it's fair to factor in ownership stakes over 25%, and no one knows the size of this one! 

15. Swedish Glace (Unilever)

Swedish Glace is one of the most popular vegan ice cream brands in the UK, sold in most supermarkets. But it’s owned by the food conglomerate Unilever.

The company has a mixed track record on environmental issues. For example, Unilever scores very badly in Ethical Consumer’s packaging rating and has been criticised by other environmental groups. In November 2023, Greenpeace published a report that claimed, “Consumer goods giant Unilever is selling 1700 highly-polluting plastic sachets every single second, fuelling the global plastic pollution crisis and dumping huge amounts of waste on countries in the Global South.”

Alongside Swedish Glace, Unilever owns household cleaning brands such as Persil, Comfort and Surf – an industry where animal testing is ubiquitous. It scores just 10/100 in Ethical Consumer’s rating on animal testing, after it was found to have only a vague statement against animal testing, but no policy prohibiting its use.